The blog

Running a gym,
written down.

Practical writing on retention, memberships, billing and staff. No theory we have not seen play out in a real gym.

Batch classesStudios

Pilates, MMA and yoga studios run on batches. Most gym software does not.

Membership software counts members. A batch studio needs to count spots. Here is what batch classes really need, and what we are building for them.

25 September 2026 · 4 min read
EquipmentOperations

The treadmill has been broken since Tuesday. Nobody told you.

A broken machine is usually reported to the wrong person, in passing, and then forgotten. Here is how to get a slipping belt to the owner the same minute.

25 September 2026 · 3 min read
TrainingEquipment

Your exercise library should match your floor, not a gym you do not own

A list of exercises your members cannot do is worse than no list at all. Here is what changes when your library fills itself from the equipment you own.

25 September 2026 · 3 min read
TrainingMember care

A member with a bad back just joined. What does your programme do about it?

Most gym programmes have no idea a member is injured. Here is what injury-aware programming looks like in practice, and why the trainer stays in charge of it.

25 September 2026 · 3 min read
OnboardingStaff

Switching gym software? Bring your whole team with you.

Members are only half of a move. Staff, trainers, PT packages, PT clients and salaries are the half that usually gets typed in by hand. It does not have to be.

25 September 2026 · 3 min read
TrainingTrainers

Three questions, one week of training: programmes without the blank page

A blank programme is where good trainers lose an hour. Answer what it is for, how many days and who it is for, and start from a real week instead.

25 September 2026 · 3 min read
Personal TrainingOperations

Personal training is your best margin and your worst paperwork

Who is the trainer, how many sessions are left, what did they actually pay, and what does the trainer earn on it. Most gyms answer those four questions from memory.

19 September 2026 · 3 min read
PayrollOperations

Payday, prepared. For everyone on staff, not just trainers.

Salaries, PT commission, a bonus, a deduction, somebody who joined on the 14th. Month end at a gym is an hour of arithmetic that has to be right the first time. Here is how we shrink it.

19 September 2026 · 3 min read
SecurityOperations

Your receptionist should not be able to see your revenue

Most gyms run on one shared login and a lot of trust. That works right up until the day it does not. Role based access is the least exciting feature we ship and the one owners relax about most.

19 September 2026 · 2 min read
RetentionLeads

They said not now. Your software should remember exactly when.

Expired members are the cheapest members you will ever sign again. They already know you. The problem is never the offer, it is that nobody remembers to call on the right day.

19 September 2026 · 3 min read
RetentionOperations

Why most gym members leave in the first 90 days

Attendance predicts cancellation long before anyone asks to cancel. Here is what the retention research actually says, and what a gym can do about it in month one.

18 September 2026 · 2 min read